Why You Need a Media Bio to Gain PR Opportunities
If you are working on PR opportunities and are reaching out to media outlets/journalists a media bio is crucial! But, it's not a common tool discussed online. I thought it was odd that when googling “media bio” not a whole lot of results came up or really explained the importance of them.
My first time learning about a media bio was when I published my first article in Sprudge. I actually didn’t write one because I had no clue it existed, it wasn’t until I saw that my editor wrote a byline for me that I realized I needed some text that explained who I was and what I do. Now, not every opportunity may ask you for a media bio because it’s sometimes just expected that you’ll send one without being prompted to and an editor of a publication or magazine may not ask because they are busy too. It’s perfectly fine if this is your first time learning about a media bio! But, it’s time to be proactive and never feel caught off guard when it comes time to pitch yourself to media.
As a creative running your own business, investing in your future PR opportunities will make the process much smoother and less of a headache. That’s why I'm excited to announce I'm launching a new personalized media bio service for creative entrepreneurs! I want to equip you with the right tools (and words) to take that next step in your business!
Now, let’s break down the ins and outs of a media bio.
What is a Media Bio?
Think of a Media Bio as your Digital Elevator Pitch ✨
A media bio is a written short paragraph that describes you (or your business) and the value you bring to your industry, it gives you credibility and allows you to show up confidently in your niche space when pitching to media outlets. PR opportunities make the world go round. If you want to be noticed for the work you already do and are ready to cast a wider net to reach a new audience, you need PR. With a polished media bio, you have one less thing to worry about. This is a “ready-to-pitch” product. Just copy, paste, send!
You already act the part, now look the part (with your words)!
Why do you need a Media Bio?
✨ Gain credibility as a creator! You already act the part, now look the part!
✨ Use anytime you reach out for PR opportunities
✨ Show up with confidence when pitching to media outlets!
✨ Show off all of your greatest assets as a creator!
✨ You’ll be directly investing in your business and future endeavors. A win-win!
What do I get with this package?
Two versions of a personalized media bio.
One written in the 1st person and one written in the 3rd person. Approximately 3-4 sentences each.
How do I receive the final product?
You’ll receive a “ready-to-pitch” copy of your media bio sent directly to your email (via Google Docs) for immediate use and future application. A usage explanation with examples that pinpoints all the possible places you can use your media bio will also be provided.
How does the process work?
After purchasing I get to work!
I will send you a confirmation email after your purchase. You will be sent a questionnaire to your email to fill out on your own time (but, don’t delay, you want to get your media bio up as soon as possible!). You return the answers to bfoxpriest@gmail.com
I get to writing once all answers are complete. If I have more to follow up on, I will contact you via email. You will receive your media bio within 3 business days of returning your questionnaire and any follow-up questions. I’ll send you a Google Doc copy of your Media bio (both in 1st and 3rd person) with an explanation of where to use it. That’s it! You get to use it whenever and wherever you like. Should you request it, you are able to receive one round of edits (which does not include lengthening edit requests). All sales are final. No free edits on client accepted services after handover.
How much does a Media Bio cost?
Just $47 dollars for a 1st and 3rd person version!
Email me at bfoxpriest@gmail.com letting me know you’d like to purchase a personalized media bio. I will send you a PayPal invoice to pay upon receipt. Then I get to work!
Sound like everything you need and more? Let’s talk!
Media Bio Example:
Use mine as an example!
3rd Person
Brianna Fox-Priest is a freelance writer whose work has been published in national publications in the coffee and entertainment spaces. She has garnered bylines in Sprudge, The LV Guide, and printed in Otaku USA and Anime USA. Within the last five years, she project managed award-winning design projects with Artisans on Fire, a Las Vegas-based marketing agency, served as a digital content manager and copywriter for over twenty acclaimed brands, and built two podcasting networks with international listenership. She specializes in covering video games, local events, cannabis, anime, and coffee as well as creating content strategies for small businesses.
1st Person
After working as a project manager with the award-winning marketing agency, Artisans in Fire, I explored my passion for journalism and became a full-time freelance writer, working with small businesses and publications. Over the last five years, I have worked as a digital content manager and copywriter for over twenty brands in the cannabis and media industries, writing thousands of unique social media posts, as well as having my work published in national online and print publications, including Sprudge, The LV Guide, Otaku USA, and Anime USA. When I’m not writing about video games or coffee you can find me co-hosting the Bits & Pixels podcast.
Interested to learn more? Reach out to me with any questions you may have! If you’re all in and ready to purchase let me know by sending me an email! Once confirmed I will send you a PayPal invoice for $47.
I hope this helped explain what the heck a media bio is and the value it will bring to your business. If you have any questions feel free to send me a message on Instagram or send me an email!
